news > 7th July 2007

Waitrose Give the Wrong Message

Considering the UN report 'Livestocks long shadow, read Food and Agriculture Organisation of the United Nations: For more information, click here.

Waitrose need to get their facts right! See theirs and Country Living's websites.
Waitrose - No Cows = No Countryside campaign states, "From the lush pastures of Devon to the dry-stone walls of the Yorkshire Dales, farming has shaped the countryside we know and love. Yet, with just 18 per cent of us choosing to buy British-produced food, thousands of farms and livelihoods have been lost and our unique landscape endangered. Join our campaign to give British farmers and our countryside the future they deserve It's a simple but powerful argument: 'no cows equals no countryside'. We created the rural mosaic that makes up three-quarters of Britain and it's our responsibility to care for it. If we lose the cows, we lose our fields, and lowland pastures revert to woodland; if sheep disappear from the hills, bracken will invade and moorland will cover the uplands. Yet the connection, once vital when most of us worked in agriculture, between farming and the land has somehow, not just been taken for granted, but positively ignored..."

Well, we know that is rubbish!

Complain to Waitrose: http://www.waitrose.com/footer/contactus.aspx and the Advertising Standards Authority: http://www.asa.org.uk/asa/contact/

Here is the propaganda that Waitrose is putting out: